What we do?

Leading Edge Research

Leading Edge is a South African market research consultancy  that provides quantitative research solutions throughout Africa. This includes customized surveys as well as analysis of secondary data.

We help our clients to really stretch their research budgets by providing professional, high quality primary research at extremely competitive prices.

Our expertise include:

• U&A’s and Brand Equity studies read more
• Tracking studies read more
• Segmentation research read more
• Concept and Product Testing read more
• Customer Satisfaction / Customer experience assessments read more
• Panels, Research Communities, Mobile data collection read more
• Amps Category reports read more

Some of the guiding principles behind our research philosophy are read more

• Be flexible
• Experimentation & Choice based research
• Cost Effectiveness
• Integration