About Us


What we do:

Leading Edge Research is a market research and insights agency based in Johannesburg, South Africa. We are a small agency specialising mainly in quantitative research and able to provide qualitative research through associates and freelance researchers.

Small, personalised service and sophisticated:

We offer sophisticated research designs and advanced analytics. This sets us apart from other smaller agencies in the region. Our clients appreciate the advanced methodologies that we offer at cost effective rates, usually significantly less expensive than the large international agencies.

Online Panel:

At Leading Edge we utilise a variety of data collection techniques from face-to-face, CAPI, CATI, online and mobile.

With a database of over 300 000 users and growing we have the largest research community or panel of South African consumers that we use for online research.

Africa wide capability:

We have conducted studies across the Africa and Middle East region using trusted partners for data collection. The projects are managed and designed by Leading Edge Research and all analysis and report preparation takes place at our Johannesburg offices.

Your details will be handled strictly according to our Privacy Policy.

Alternatively you can contact us on:

Tel: 011 646 7165 / 084 612 1217


Kilkenny Rd, Parkview, Jhb, South Africa