Concept and Product Testing

We use various other methods for concept and product testing

Online panels or mobile data collection can be used effectively for concept testing. This is often a less expensive approach.

Key aspects to understand when assessing new concepts or products are:

  • Uniqueness
  • Value perception
  • Relevancy
  • Distinctiveness
  • Functional delivery
  • Emotional appeal

The attributes influencing purchase are assessed using Key Drivers analyses.

Contact Us for more information on Key Drivers Analysis.

Finally we should be able to determine the trial and medium term purchase propensity of the new product. This is assessed firstly with normative data.

More importantly however we believe that a Share of Preference model provides the best estimate of the likely take-up of the new concept or product. For more information on our Predictor Model please contact us.