Segmentation research

There are many approaches and methods used for segmentation research. At Leading Edge we have extensive experience with segmentation methods and analytical techniques. One of the best segmentation methods is a Benefit Segmentation.  For more information on Benefit Segmentation please fill in  the contact form.

We believe that the use of endless (agree – disagree) rating scales are often not the most effective data to use for segmentation, and in fact can cause severe biases. Yet most research agencies still use this method.

Contact us for more information regarding segmentation research.